next year, maybe not.ajalves wrote: I mean, do you honestly for one second think if the game was moved to Saturday next year that the price for a 30 second spot would drop?
but in 2-5 years, certainly. once the viewership #'s go down, the ads become less valuable. viewership would almost certainly go down on a Saturday night... i'm not even sure how that is debateable. Sunday is the prime time for hit TV shows not Saturday. almost no big TV shows get placed on Saturday nights because it is one of the worst times to maximize viewers/ad revenue. the casual viewer far surpasses the diehard football fan during the superbowl and the casual viewer when faced with a night out and a night watching football are going to be a lot less likely to choose football (maybe not all of them, but some of them).
there are a ton of other factors that come into play as well. just a couple examples, NFL gets an extra day to be in the spotlight. the channels (CBS/ESPN/NFLN) get an extra day to run super bowl pregame programming which sells even more ads.
i'll flip it on you, do you really think if it made better business sense for it to be on a Saturday, they wouldn't be doing it already?